Your core competence is B2B, therefore launching a DTC offering can’t compromise the revenue generated from your traditional model. This will range from data management to customer services and order management through to delivery with everything in between. Your consultant will work with you to change your internal processes to be ready for DTC sales. You’ll work with a lead consultant to plan and deliver all the necessary steps to bring the DTC business to life.Įxternally, the most visible parts of the Launch process would be an ecommerce site, new brand* and a marketing plan to bring customers to the site.īut the real work happens internally. The Launch process takes you from a good idea to having a revenue generating business unit. Once you’ve got the green light for GO, the work really begins. We’ll help you decide if you have a Go or No Go for launch.Ĭlick here to book a consultation to see if you’re a good fit for the Pre Flight Checks. The Pre Flight Checks workshop is with the senior team to explore six different areas of the business and critically evaluate if you have the capacity, skills and potential to launch your new DTC business unit. Often these hurdles are so large, that companies walk away from the opportunity rather than be distracted by it. There’s a list of technical, process, product and people challenges to overcome first. Many manufactures that sell via B2B channels are exploring selling direct to consumer (DTC).īy cutting out the middleman and selling directly to the customer, margins improve, customer lifetime value increases and you gain a valuable feedback loop direct from the end user that can improve your next product or sale.īut launching a DTC business in a B2B world isn’t as easy as launching a website and waiting for the sales to roll in. Testing your idea before committing capital and resources to the launch. We’ve got three products to help you on this journey – Pre Flight Checks, Launch and Orbit. It’s about creating a winning brand strategy, an end-to-end customer experience, tackling the people, process and tech innovation that are all necessary to pull off a sustainable and profitable DTC expansion in a world class way.Īnd before all of that we have a process to help businesses double check that the move into DTC is right for them (because in our experience the answer isn’t always yes). Our work is more than just helping you build an ecommerce website and supply chain (we’ll do that anyway). We partner with B2B organisations to unlock their profitability by increasing margin and creating loyal customers by selling direct to consumer.Įximo Marketing is focused on and has a track record in helping B2B companies succeed in launching a Direct to Consumer (DTC) operation.īy putting your products straight into the hands of your customers, we unlock huge benefits to your business through a highly profitable new income stream.
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